ABOUT THE FESTIVAL

Where Passion Meets Innovation

THE BIKES Festival is the first comprehensive motorcycle festival in the Kingdom of Saudi Arabia, designed to unite the motorcycle world in a leading event that celebrates passion, freedom, and innovation.

Our Story

In a world that's constantly evolving, where motorcycles are not just transportation but a lifestyle and expression of freedom, THE BIKES Festival was born from an ambitious vision: to create a platform bringing together everyone who shares this passion under one roof.

Under the supervision of the Saudi Automobile and Motorcycle Federation, and with support from the Ministry of Sports, this festival reflects the Kingdom's commitment to Vision 2030 in developing sports, tourism, and entertainment sectors.

Our Foundation

THE BIKES Festival represents a transformative moment in the Kingdom's motorcycle culture, uniting riders, manufacturers, and enthusiasts in celebration of passion, freedom, and innovation.

Vision & Mission

Our Vision

To be the leading regional and international platform that brings together the motorcycle community, celebrates riding culture, and drives innovation in this dynamic industry.

Our Mission

Providing an exceptional and integrated experience bringing together riders, manufacturers, brands, and enthusiasts through:
  • Professional commercial platform showcasing latest products and technologies
  • Diverse entertainment events suitable for all ages
  • Promoting communication between local and international communities
  • Supporting motorcycle industry growth in the Kingdom
  • Creating unforgettable memories for every visitor

Why Choose THE BIKES Festival?

First of Its Kind in the Kingdom

The first comprehensive festival combining commercial and entertainment aspects in one massive event

Unprecedented Diversity

From trade shows to live performances, from test drives to exclusive auctions - everything under one roof

Global Community

Bringing together riders from Saudi Arabia, the Gulf, and the world in one celebration of biker culture

Official Support

Under the supervision of the Saudi Automobile and Motorcycle Federation and the Ministry of Sports

Economic Impact

Contributing to motorcycle industry growth with an expected 60% increase within two years

The Numbers Behind The Festival

Areas
  • 32,900 m² total festival area
  • 6,400 m² brands arena (The Brands Arena)
  • 26,500 m² festival zone (The Festival Zone)
  • 235 m² motorcycle auction zone
Capacity
  • 30,000 expected visitors
  • 1,356 motorcycle parking spaces
  • 1,880 concert audience capacity
  • 4,000 Grand Ride participants
Participants
  • 37 sponsor and exhibitor booths
  • 6 sponsorship categories
  • Dozens of international and local brands
  • 20+ local and international influencers
Media Coverage
  • 15+ media partners
  • Live television coverage
  • Live streaming on social platforms
  • Dedicated podcast studio

Our Partners

THE BIKES Festival's success is built on partnerships with leading authorities and organizations committed to the Kingdom's vision.

Official Authorities

Ministry of Sports
Saudi Automobile & Motorcycle Federation
Civil Defense
Public Security
Traffic Department
Saudi Red Crescent Authority

Organization & Development

Mahd Events
MEEXPO Event Management Co.

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